Ask any partner in an accounting firm what’s keeping them up at night. Many of them will answer it’s retaining their staff, especially the superstar employees they hope will lead the firm into the next decade and beyond.
Too often, when young professionals are asked whether they want to become a partner, the answer is no. The problem is not a lack of motivation or ambition. It’s that they can’t picture their future in a firm that isn’t transforming to remain successful. When you create a vision of a firm that is evolving and relevant, you’ll find NextGen leaders have a strong desire to be a part of its long-term success. Watch the brief video below to learn five ways to empower the next generation of accountants.
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