Distribution companies, regardless of size, are all striving toward the same goals: profitable growth and cost control.

Yet the complexity of wholesaling — as a result of huge product inventories, narrow margins, diverse downstream customer requirements, long lead times, and unpredictable supply—makes these dual goals particularly difficult to achieve. Add to this the fact that most companies lack integrated business visibility across the organization, and accomplishing these objectives becomes even more daunting.

The good news is that rapid growth and adoption of new technologies in distribution are making it easier to meet these challenges and acquire success. Technology is making it easier for distributors to meet their challenges and find success.

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