It doesn’t matter if you’re a small growing business or a multi-million-dollar global enterprise – sales are vital to your business and your ability to generate leads is paramount to your success. But many business and organization managers have no idea where to start when it comes to marketing. They invest thousands (perhaps millions) of dollars in marketing campaigns, trade shows, search engine optimization, and paid advertising with little return on investment.
You can have the best products or services available on the market but if no one can find you and you cannot differentiate yourself from competitors – you will fail every time.
Duct Tape Marketing is a phenomenal resource for business owners, managers, marketers, and sales professionals to find those hidden tips and tricks that can turn a failed campaign into a rainmaker.
Founded by John Jantsch (creator of the Duct Tape Marketing System and top selling Duct Tape Marketing book), the company provides a ton of free information on their website and you absolutely must subscribe to their blog which is updated almost daily with additional free resources to help you grow your business.
Topics covered include modern-day content marketing, search engine optimization (SEO), social media, and pay-per-click (PPC). They also provide insight into more traditional marketing strategies with tips on how to improve results for things like email marketing, referrals, trade shows, webinars, direct mail, telemarketing, and more.
If you can afford it – you may also want to purchase one of their marketing packages or consider their a ala carte consulting services. They also work with a wide network of authorized Duct Tape Marketing consultants across the country who leverage John’s system for a more personal (and local) consultation.