FINANCE AT A CROSSROADS: THE RISK OF STANDING STILL
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FINANCE AT A CROSSROADS: THE RISK OF STANDING STILL

“Historically, our most frequent response to the threat of business or IT change is ‘Don’t just do something, stand there.’ We’d rather wait to make a late investment than rush and make a worse investment. That will not work in today’s business.”

– CFO, $20M US-based printing concern

According to research from business IT consulting and advisory firm Saugatuck Technology (an ISG business), nearly 90% of businesses of all types and sizes are applying some types of Cloud-
based and Cloud-related technologies to change, improve, innovate, and accelerate how they do business. Our data indicate that more than 75% of those taking advantage of these technologies are in market-facing organizations such as Sales, Marketing, and Customer Support.

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