Growth Strategies for Manufacturers: Digital Implications

Recent research from Morar Consulting found that high-growth businesses are twice as likely to invest time in strategic planning than those that grow at lower rates. Taking this approach is critical for those embarking on digital transformation. Many competing technologies (e.g., internet of things , cloud computing, artificial intelligence, big data and analytics) are driving digital transformation; but the utility of any particular digital solution depends upon context.

Manufacturers need to understand:

In the midst of increasing competition and rapid technological development, companies must identify areas where the smallest changes can be made for maximum return on investment. So the starting point in the journey towards growth is the thorough understanding of one’s markets and business. Those committed to strategic planning are much more likely to achieve that “thorough understanding.”

Defining Growth Objectives

Manufacturers need to make an objective assessment of current operations to:

Only when this is completed can a company clearly define growth objectives and establish investment priorities for digital transformation.

McKinsey suggests five key questions that top leadership should ask before they establish their path for digital transformation:

For manufacturers, defining priorities could mean a trade-off between operational efficiency and improving customer experience. The risks of holding excess inventory or missing order delivery deadlines are costly to the business. An honest look must be taken at which areas are the biggest hindrance to growth, and which offer the greatest opportunity for lasting success.

Uniquely Balancing Strategy and Technology

Those progressing in the digital transformation will use strategic planning to guide their transformation efforts, based on their specific business situation. For some manufacturers, digital transformation will mean investing in new technologies that connect, integrate, and automate production, including:

According to Aberdeen Group, the top digitalization technologies with the potential to impact operations are the IoT (to enable a new level of operational intelligence), the cloud (for real-time visibility and scalability), and big data analytics (to transform data into predictive, actionable insight).

For other manufacturers, digital transformation will be customer-driven: a response to increased pressure from customers to produce shorter, customized runs on products, and a more personalized experience, at the same or lower cost. Forrester notes that in these cases, companies must pivot from an inside-out focus on delivering products and services to an outside-in customer-outcome mindset to maximize new opportunities for growth.

Visibility and Insight

The key to success is having the visibility and insight to understand where technology can add the most value for your business. Manufacturers have more data than ever before, but few posses the technology to derive value from it. IDC estimates that less than 10 percent of data held by manufacturers is used effectively.

To best use this data, companies must invest in technologies that add value by providing business-critical insights. Manufacturers need an industry-specific enterprise resource planning system that delivers real-time, in-depth data to transform their operations and enable them to seize growth opportunities.

Better visibility into all areas of a business enables smarter and faster decisions, brings new operational efficiencies, and enhances the customer experience. Whatever digital transformation looks like for your business, applying the right tools can mean the difference between merely competing and thriving.

Content from Epicor.

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