A recent study surveying nonprofits uncovered what the perfect software embodied. The study concluded that perfect nonprofit technology was:
- an all-in-one software solution
- affordable, easy to use, and with personalized support
- full of integration options or capabilities
- designed with built-in reminders to connect with donors
But despite this awareness, nonprofits are still struggling with benchmarking the use of technology to boost their revenue, productivity, and operational effectiveness.
Technology can be complex, and without proper expertise, adopting technological solutions can be more costly than helpful. So, this is how modern nonprofits are using technology to stay ahead of the pack.
Stay Attractive with a Content Management System (CMS)
According to recent statistics, online nonprofit revenue has increased by 23% a year because of the increasing use of an online presence to build relationships with donors and investors. And with a content management system, modern nonprofits are taking their online presence to the next level.
Content Management Systems (CMS) can help nonprofits manage their online content and engage with their audiences effectively. An intuitive CMS with robust features helps nonprofits design and maintain an online presence that attracts and keeps the right target audience.
Features like website management, event management, marketing automation, document management, search engine optimization, and blogging tools help nonprofits engage with their supporters by keeping them informed and updated on current missions, volunteer opportunities, and upcoming fundraisers or events.
Improve Business Relationships with Customer Relationship Management (CRM) Tools
Competitive nonprofits know it’s not enough to build relationships with donors, volunteers, and other supporters. You also need a CRM to improve and maintain the relevance of those relations.
CRM software can assist nonprofits in building better relationships with donors, supporters, and volunteers. As such, they use the right CRM to monitor donor interactions, collect information and insight, and create a donation cycle that keeps revenue flowing. For instance, the CRM allows the nonprofit to personalize communication with donors to increase and maintain donor retention.
Features like email and SMS messaging are equally automated to ensure communication with supporters is ever-present, thus keeping the nonprofit top of mind. In a word, the CRM features ensure that nonprofits can advance their missions and improve their fundraising efforts effortlessly.
Enhance Donor Impact with Donation Software
The beauty of sourcing donations from online platforms is that it expands the outreach of nonprofit organizations. Donation software increases the efficiency of these fundraising efforts by offering custom online donation forms and various payment methods, simplifying the donor process for donors and other supporters.
Donor software also supports recurring donations, a useful feature that increases revenue since it acts as a monthly or annual subscription service. And during these donor transactions, the donor management tool collects and stores donor information.
Modern nonprofits use this information to create custom fundraising events that target specific donors based on their historic preferences. Additionally, the organization can send thank you letters or letters of receipt, ultimately enhancing donor relations and engagement.
Drive Engagement through Email Marketing
Email marketing is another effective tool that nonprofits can use to keep their donors and supporters informed and engaged. Email marketing is one of the oldest forms of digital marketing, but it still offers an excellent success rate (with statistics showing an ROI of 3200%). Modern nonprofits use email marketing to communicate with donors, volunteers, and supporters to acquire, retain, or convert them in favor of the nonprofit.
Through email marketing, nonprofits can send mission stories or regular fundraising updates to impact donations. Email marketing is also excellent for building awareness of upcoming missions, events, or fundraisers.
As such, the nonprofits can inform their target audience of upcoming opportunities, like volunteer opportunities or events like galas and community gatherings, increasing the significance of the organization’s efforts. And the more people know about the nonprofit initiatives, the likelier they will offer support.
Maximize Impact with Social Media Management Tools
Nonprofits can also leverage social media platforms to connect with their audiences and spread their message. At least 94% of nonprofits use social media to reach donors and supporters. Why? It is excellent for maximizing the efforts of a nonprofit. Social media can extend the online presence of a nonprofit by extending its reach to versatile audiences using different social media platforms.
This attracts new supporters and keeps the nonprofit top of mind, which, in turn, enhances engagement and potential donor revenue. Social media is also an excellent platform for storytelling because it holds the viewer’s attention.
Modern nonprofits can use social platforms to tell engaging personal stories that impact audiences, thus, creating an emotional appeal to volunteer, join the mission, or donate. This is why it is crucial to have a social media management tool because it helps to manage all social media accounts in one location.
With the tool, you can also study analytics to determine the output and engagement the organization is receiving from social media initiatives.
Become more Effective with Enterprise Resource Planning (ERP) Systems
Enterprise Resource Planning (ERP) software can help nonprofits manage their finances, operations, and data more efficiently. Remember, the perfect software is an all-in-one solution; this is where ERPs come in. Modern nonprofits use ERP systems to manage resources effectively and streamline operations. ERP works because it provides a central platform where operations are run and operated.
This increases transparency and accountability, which encourages collaboration. Additionally, ERP systems have multiple features or integration capabilities that add functionality to the nonprofits. Some of these features include HRM, grant management, and financial management systems.
Make Every Moment Count with AI Writers
Artificial intelligence is all the craze, but here’s a way even non-technical nonprofits can maximize their labor force with tools like ChatGPT. Today’s AI marketing tools, including natural language processing and chatbots, can help nonprofits automate and personalize their outreach efforts, saving time and resources while improving the impact of their work.
Nonprofits can unlock the power of AI by using a tool like ChatGPT in several ways:
- Content Creation: ChatGPT can generate high-quality content for their websites, social media platforms, and other communication materials.
- Fundraising letters: ChatGPT can be used to write compelling fundraising letters and donation requests to supporters and donors.
- Newsletter and Email Campaigns: ChatGPT can help with the creation of newsletters, email campaigns, and other communication materials to keep supporters and donors informed about their activities and impact.
- Chatbots: ChatGPT can be used to build chatbots for their websites to answer frequently asked questions and provide information to visitors.
- Grant Writing: ChatGPT can assist with the writing of grant proposals and applications to secure funding for their programs and projects.
By leveraging ChatGPT’s natural language generation capabilities, nonprofits can save time and resources while improving the quality and impact of their communications and outreach efforts.
Step Up with Technology
Nonprofits can use technology as a game-changer to achieve their missions and expand their impact. However, it is crucial to implement the right technology that aligns with the nonprofit’s goals and needs. Nonprofits should consider hiring the right technology expert who can help them identify and implement the most effective technology solutions.
By leveraging these technology solutions, nonprofits can drive growth, optimize their operations, and ultimately achieve greater impact in their communities.
Is technology a game changer for nonprofit organizations?
Yes, because technology can transform an entire business by improving its operations, efficiency, and productivity, and with a competitive advantage.
How can nonprofits benefit from technological solutions?
There are different ways through which nonprofits can benefit from technology, including improving donor engagement, streamlining operations, saving costs through automation, and increasing collaboration, transparency, and accountability.
What technologies work in favor of nonprofit organizations?
Customer relationship management, social media, enterprise resource management, content management, donation software, and email marketing are some of the best technologies to adopt for nonprofit organizations.