Customer Relationship Management (CRM) software helps companies build and maintain relationships with customers and prospect by identifying key demographics and contact details, logging and tracking activities and transactions, and identifying sales opportunities.
The concepts are so basic they are applicable to virtually any industry segment and to companies and organizations of any size.
We found a funny video on Microsoft CRM that highlights how CRM can help businesses – even a child’s lemonade stand. While this video was designed for humor, the underlying premise of CRM still applies. We hope you enjoy the video as much as we did even though we didn’t create it.